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If we form a band, it should be The Diggers There seems to be this idea that blogging is all about self-expression and personal journalism of the professional diary type. Not to pick on anybody in particular, but that seems to be the drift in pieces like this one, and this one here. For the most part they're right (although I believe they miss the founding role of Manila and its predecessors); but they're incomplete where the deeper stuff is going on. Blogging is about self-expression, sure. It's about a new form of journalism too. But at a deeper level a blog is an authority router. And the best blogs are like the best journals have always been: original, highly referenced and eager to credit every source. Radio Userland take that to another level by fully decentralizing the power to both host and route the expression of authority. And what's authority? The power we grant others to author us. How do we measure it? Inbound links is a good place to start. Syndications will be another one. Referrals is already another. That's what blogrolling is all about. Referring back isn't just reciprocity, it's metaconversation. It's an endorsement of value. Because we don't just refer back just to be nice or we would lose credibility. We point to what we think is worthwhile. Or in Dave's perfect word, we dig. That's what I did today at lunch with my friend and new neighbor Jim Sterne, who is one of the reasons I was glad to move to Santa Barbara. Jim's a digger. He's also an authority (speaker, writer, author of many books) and a great guy. Here's go digging deeper. And to not doing it alone. All your metadata are belong to your market
Here's Will Kreth in Feed on why sharing outmarkets secrecy. A sample:
That's why there's no market for secrecy. Customers have no demand for it. Less metadata = less to talk about = less demand. One more reason why we're only beginning to understand the natural altruism of markets, and the economics involved. As long as we stick with exchange as the fundamental conceptual mechanism of markets, economics and morality, we're stuck in a model that may make money, but it doesn't build much for us. Why commodification is the real Borg Craig Burton weighs in on Microsoft's Hailstorm. Key concept: the Internet has its own OS, and it can't be owned. Key quote: The bad news about this is that we have to live with all this Microsoft FUD while they try to own what can't be owned and control what can’t be controlled. The good news about this is that it leaves lots of room for the Internet OS to happen — with, or without Microsoft. Context: Craig is one of the few guys ever to go head-to-head with Microsoft and win. That was back when he strategized Novell to its great successes in the Eighties. The other day I mentioned Craig to a former 3Com executive who said "that guy kicked out ass." We are crabgrass and we will grow in your halls and elevators and under your desks and inside your mice and all over your sweaty Palms until all you bastards come out here in the real marketplace where everybody knows the value of everything, starting with what's free and what isn't
So I got this email yesterday from Michael O'Connor Clarke, who wrote this:
Simply this: Microsofties can't write for toffee.
I've blogged at length about this, here: http://llareggolb.blogspot.com/ It begins Attention Fat Corporate Bastards, but without the link to @man's still-perfect pre-Cluetrain screed by that name. The best part is the table for two metaphor near the bottom of the piece. We liked it so much we used the quote at to open Chapter 4 of the the Cluetrain book, which I see has now been the #1 Sales & Marketing bestseller on Amazon for a whole year. An act of Love Courtney Love has written a compelling open letter to her fellow recording artists that follows up nicely on her speech last year, which did Napster more good than all the Bertelsmann money in the world. I decided to put it up myself after I couldn't find the original anywhere else. A tip of that hat goes to Michael Jardeen, who posted the letter on the Cluetrain list.
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