|
| Saturday, October 6, 2001 |
 |
Marketing dysordnance 
| | I don't have time to write more about the subjects I brought up in Post-Industrial Journalism and then Tom Matrullo responded to in Imperial Threads. (Hey, it's the weekend). But for now it would help to at least illustrate some of what we're both talking about. I find three graphics that kinda do the job in Why there's no end user demand for market bombs, which is part of a longer piece I wrote several years ago. The surrounding text helps too. |
One slice at a time
| | Interesting piece here about Apple's new chain of stores. They hope to win lots of converts. And, in fact, I know they got one this week — a friend who just picked up a new iBook. She's been on Windows for years. |
| | I think Apple's biggest retail advantage is one you don't hear about very often: the Genius Bar. It's a bunch of patient and extremely helpful tech support folks who will work all day helping to solve your problem. At no cost. On the spot. |
| | In addition, Apple's tech support on the phone has done nothing but improve. |
| | And I see geeks at every Linux/open source event with new Titaniums, running in command mode on OS X's Darwin, Apple's version of BSD UNIX. |
| | I believe what this means is that the most popular desktop UNIX is actually ... Darwin. Interesting, no? |
Life in the Big City
| | My friend Save (who worked on the 84th Floor in the South Tower of the World Trade Center, and I last wrote about here) has been busy attending funerals and memorial services. He got out of the building, but his company lost 60 people when the second plane smashed directly into their floor. |
Learning the Economics of Altruism
| | ... the question that's been raised that few have focused on is the disconnect between the Web and the organization that's chartered with taking care of it. |
| | We need to remind ourselves once again that the Web emboidies three virtues that are both good for business and independent of it: |
| | - Nobody owns it
- Everybody can use it
- Anybody can improve it
|
| | It's time for IBM, Microsoft and all the other BigCos to throw the lawyers out of the room, and agree to this principle: if it contributes to the infrastructure of the Web, it can't be anybody's property. Period. |
| | Yes, IP has contributed mightily to the successes of many companies. But not to the Web itself. The Web isn't anybody's property. Nor is it an instrument of any large company's largesse. Let's face it. If it had been up to the BigCos of the world, the Web never would have existed. Nor the Net. Nor universal email. None of it. Instead we'd have something more like Telco competition has given us with cell phones in the U.S.: ways to reach each other, maybe; but using separate, incompatible systems, each owned exclusively by big companies. |
| | Walt Whitman admired animals because "not one of them is demented with the mania of owning things." |
| | The Web is an example of what happens when that mania isn't involved. |
| | If you want to add value to the Web, do it for everybody. Not just for yourselves. No strings, patents or anything else attached. |
discuss
Copyright 2009 The Doc Searls Weblog
|
