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| Monday, March 3, 2003 |
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What you get is not what you hear 
| | Every weekday, disc jockey Scott Tyler chats between songs on KZHT (94.9 FM), a youth-oriented Salt Lake City station that plays Britney Spears and Avril Lavigne. He recites the station's call letters and sometimes plugs upcoming Utah concerts. KZHT's Web site lists a Salt Lake City request line and says Tyler is "waiting for your call." |
| | But what Tyler's listeners probably don't realize is that he is not doing his show from KZHT's Salt Lake City studio. In fact, he's not even in Utah. Tyler's show is imported daily from Chicago, where he is a DJ on a station called KISS-FM. |
| | Thanks in part to digital editing that allows KZHT to wrap Tyler's prerecorded voice around songs and commercials, this practice, known as "voicetracking," or sometimes "time-shifting," is becoming more and more common. Shannon Leder, a San Diego DJ, is heard weekday mornings on Utah rock station KCPX (105.7 FM), and the new KISS (97.1 FM) imports two out-of-town weekday radio hosts. Unlike syndicated radio "personalities" such as Rick Dees and Howard Stern, these voicetracked DJs often sound local by commenting on Utah weather, news or local promotions. |
| | Defenders of this practice say it brings the nation's top DJs to cities that otherwise would not hear them. |
| | Now lemme ask: When, in twenty years that have passed since radio turned into audible candy wrapping, did you want to hear more of any disc jockey? |
Let no innovation go unpunished
Raging blog
Funday morning
| | Anyway, I had a great time yesterday at Joi's party in Palo Alto, and hanging out earlier with SATN (ran into both Bob Frankston and David Reed at Fry's) and other good folks. I'll fill in the links and all later. Gotta head back to Santa Barbara this morning. Catch ya later. |
F-Mobile, cont'd
| | I'm back at the same Starbucks, getting my hour's worth of wi-fi for ten minutes actual use. I can blog and get email, for some reason; but I can't browse, because I get redirected every time to an F-Mobile sign-up page. |
| | Earth to Starbucks: Get another provider and give away the wi-fi for free, like milk and sugar. You're gonna be doing it eventually anyway. |
| | Wi-fi is just another utility provided by businesses and municipalities as a civic grace, like toilets and light. Customers and citizens are already on the case. Follow the market. Take the loss and lead with it. |
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