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| Monday, May 8, 2006 |
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Sharing Room Only 
| | To participate, create an account and upload an OPML file containing the content feeds that you read. Most feed readers like Bloglines, NewsGator, Rojo, Attensa, etc. store the feeds that you read in the OPML file format and can be exported. The feeds that are included in your OPML file are aggregated with feeds other people have uploaded. |
| | My old static blogroll (there on the right) needs to be updated with feeds. Lacking them, it's pointless to share its opml. (I tried. Didn't work.) So I've got one more reason to fix things over there. Might take a few daze, though, with moving and all. (I'm amazed at how much I've blogged today, in the midst of packing boxes. Jeez.) |
| | Anyway, I think SYO has enormous potential. Maybe, just maybe, we'll all finally get to grok what turned me on so much about outlining when I first encountered the Winer brothers, back at Comdex in Atlanta in 1984 or something, when they were hustling ThinkTank. (Successfully, in my case.) |
The last mix will include less marketing
| | The remix is from Place to Presence; from Promotion to Persuasion; from Positioning to Preference; from Price (static) to Price (dynamic); and from Product to Personalization. These are the key elements of the new marketing remix. There are no organizations that I know of that contain all these elements but we know that those companies that want to win by having superior consumer insight must be able to manage both the mix, and the remix in the future. |
| | In thinking through the remix, the most important thing is to understand where your demand chain begins, and to then make sure you have "presence" at the front end of the demand chain. There is nothing more powerful in all of marketing and selling than knowing when and how and "where" a customer begins to come into a market and think about buying something. These companies are first in line in the demand chain, have first and best knowledge of the flow of customer desires, what they look for and how they shop. |
| | The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don't need advertising to make them. |
| | The Intention Economy is about markets, not marketing. You don't need marketing to make Intention Markets. |
| | The problem with the Intention Economy is that the infrastructure for making it work isn't there yet. When it is, market will be a full-powered noun, and will reduce the need for market as a verb. |
Close(r)-up
| | Much of this area is in the Navajo Nation. I don't know if that's why Google Maps and Google Earth provide relatively few names for mountains and other features. Maybe one or more of ya'll can chip in and identify the names for places like this remarkable canyon, which looks like a giant cookie-cutter peeled away an irregular section of the same pale rock that underlies The Ramp — which is the only named feature on the ridge that continues to the northeast. |
| | That ridge is comprised of an eroded fold of sedimentary rock. At first I gathered, from Louis Maher's notes (about a similar-looking anticline along the San Juan River east of Mexican Hat in nearby Utah) that these might be comprised of rock in the suite of the Cutler formation, deposited in Permian time (early reptile, pre-dinosaur, ~ 300 million years ago). |
| | But I see from this photo that the pale whitish rock — the dough from which cookies were cut — also appears to be the caprock of Monument Valley's famous buttes (across which it is roughly flat and mostly gone). Says here (and in other places) that Cutler Red siltstone comprises Monument Valley's floor, while the monuments themselves rise mostly through reddish Organ Rock shale and deChelley sandstone, while the caprock is Moenkopi shale and Shinarump siltstone, which is of younger (Triassic, early dinosaur) age: 205-245 million years old. All but the Shinarump tend to be reddish. So I'm betting the cookie dough is Shinarump. But then, IANAG. |
| | Ron Schott is a real geologist, however. Betcha he'd know. (Hi, Ron.) |
Getting Neutrality out of Neutral
| | Bonus link #1: Susan Crawford's Comparative broadband ideas. ...the most important point, is that ferocity of competition is predictive of a better broadband picture. The policies we have now won't get us there. |
| | Bonus link #2: Jonathan Peterson's post here, where he says Just as no one burned down Washington DC when the decisions that made our cellular infrastructure and services fall so far behind were made, no one will burn down DC as our internet goes the same way. [Later...] He also has this to say on his blog. |
Reminders
| | Martin Luther King, Jr.: The ultimate weakness of violence is that it is a descending spiral, begetting the very thing it seeks to destroy. Instead of diminishing evil, it multiplies it. |
| | Hala Jaber: We may never know who killed Bahjat or why. But the manner of her death testifies to the breakdown of law, order and justice that she so bravely highlighted and illustrates the importance of a cause she espoused with passion. |
| | Hannah Arendt: Terror becomes total when it becomes independent of all opposition; it rules supreme when nobody any longer stands in its way. |
| | Fyodor Dostoevsky: There is nothing easier than lopping off heads and nothing harder than developing ideas. |
| | Hal Crowther: The best way to give a lie the force of truth is to soak it in innocent blood. |
| | George W. Bush: The battle is now joined on many fronts. We will not waver; we will not tire; we will not falter; and we will not fail. |
| | Jeff Jarvis: They met violence with violence. They fought evil. |
| | Andrew Klavan: When war comes, as it always will, and when it is justified, as it is now, some nuances and shades of gray have to be set aside. It is time, instead, for faith and for ferocity. Our enemies have these weapons, after all. Our movies should inspire us to have them too. |
Moving experience
| | A week from yesterday I'll be flying to Syndicate in New York, and my family will be home... somewhere... in Santa Barbara. Just: not here. Nor in the new house, which won't be finished for, probably, another couple of months. |
| | We sold the house we've been living in for the last two years — the one with the amazing pool — and need to be out by next weekend. We'll live someplace temporary for the interim. Still working that one out. |
| | Meanwhile, we're breaking the set, packing everything in boxes and bags. There's no drill to it. Mostly it's just packing up, trying to reduce the confusion to a manageable minimum, and sometimes failing at that. |
| | The effects are predicable. Such as: not knowing where stuff is. Today it was my cell phone, which I found a few minutes ago. Tomorrow it will be something else. The bleat goes on. |
| | Anyway, you may have noticed lighter blogging over the last few weeks. Moving is a big reason that's sure to get a lot bigger over the coming week, and probably beyond. |
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